PPA Be More Campaign

Professional Photographers of America is the world’s largest nonprofit photography association with 30,000+ creative members in more than 50 countries.

Challenge:

To create a series of online testimonial videos that resonate with photographers and mention PPA services.

What We Did:

VERTIQAL produced and directed 7 videos that revolved around a red chair as central anchor of the brand. We wanted the red chair to be emblematic of realness, vulnerability and happiness. By extension those great feelings would remind people of the spirit of PPA and it’s services. We expanded this look to banners, social posts, and intimate advertorial  interviews with long-time PPA members in Professional Photographer Magazine. We had them sit and give their back story about how they fell in love with photography and how PPA has helped.

The Results: