LUMINARE EDM Shoes

LUMINARE Co. supports the electronic dance music movement with high-quality LED shoes for dancing and fashion.

Challenge:

Design a brand story and logo that will work as a social media mascot to represent an energetic EDM brand. Secondarily, create a new shoes design to differentiate LUMINARE from the competition.

What We Did:

We created a custom character emoji called LUMO. This luminescent character is an alien from a DEEP SPACE BASS PLANET, far away where music is the life blood of their existence. LUMO adds character and emotion by adding excitement and enthusiasm to posts and videos. It’s past is also mystery that is unveiled over time drawing people into the story. We also designed and prototyped a new high-top, durable and versatile LED shoe to stand out from the rest!