IMAGINGUSA Convention Branding

Professional Photographers of America is the world’s largest nonprofit photography association with 30,000+ creative members in more than 50 countries.

Challenge:

To create a fun and energetic event branding for PPA’s annual photographic convention in Nashville, Tennessee.

What We Did:

VERTIQAL created an entirely new look that revolved around fun hand-drawn characters. These fun and colorful characters extended to all the ads, social media posts, banners and collateral surrounding the event. There were even little foam-cut versions of the characters in the revolving doors! In addition, we completely overhauled the design of the the booth with bright and inviting colors and intriguing architectural features.

A Deeper Look:

Initially we were brought in to design a t-shirt for the event that was fun and took PPA in a new direction. However, the t-shirt was so popular that it then became the theme for the entire convention! Of course this was a huge undertaking and honor. However, the process was a bit backward to how we typically would approach branding. It was a great learning experience and turned out very festive.

The Results: