ExploreGeorgia.org – GA Department of Tourism

Georgia Department of Economic Development is the state’s sales and marketing arm, the lead agency for attracting new business investment, encouraging the expansion of existing industry and small businesses.

Challenge:

Design a website to generate more traffic to Georgia tourism destinations while also aligning with the states new tourism motto: The South with a Twist.

What We Did:

Designed a website that was partitioned into different sections of the state by location, things to do and discovery. We created a navigation that allowed users to discover things to do by searching specific regions of the state. Once a destination was selected, users could download information or add that destination to greater trip plan that could be printed at a later time. The entire site  centers around the users desire to build their perfect vacation, giving them as much information as they request in most organized way as not to overwhelm them.

Going Deeper:

“This project relied heavily on how and when information was given to users, making decision on how to group destinations by attraction, location and who might be interested in taking the trip.. Several hours of research went into understanding all the experiences, locations and tourism destinations Georgia had to offer. Secondly, making it easy for users to plan their vacation get away with easily legible calls to action and profile setup.” – Jairu Ollennu

View The Journey to Results Below: